Nitro

Nitro was ready to go up against giants of the PDF world and establish a presence in the enterprise space. However, their outdated, generic, and disorganized brand failed to resonate with the market. The challenge at hand was to discover a distinctive and ownable space within the industry, one that Nitro could claim and conquer.

We kick started the Nitro project with collaborative workshops, delving into their unique customer/emotional benefits, and their ideal future state for their brand. By pairing these insights with gathered data, we crafted a new brand personality. Through archetypal branding, Nitro emerged as the Hero archetype with rebellious roots, existing to empower individuals to transform their reality and contribute to a better world by shaking up the status quo.

Our journey into Nitro's brand identity evolved through two distinct stylescapes. Initially, the concept of 'Freedom to Move' aimed to evoke a sense of freedom and emphasized the joyful working experience Nitro provides. However, the chosen direction, 'Future Flow,' emerged as the standout choice, embodying speed, power, and dynamism. This choice positions Nitro uniquely against competitors, showcasing how the brand transforms the way customers work with PDFs.

Now equipped with a lively new identity, the emphasis shifted  to unleash its potential through a digital experience. Over a 3 month timeframe we did just that, bringing the website life from content wireframes to completion. We build the website using a strong design system, following a modular structure to ensure future scalability and repeatability. This system also flowed into the illustrations allow the Nitro team the framework to produce high quality visual that save times. 
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Following the activation of the brand, Nitro’s team sought assistance in translating their brand messaging and creative into digital campaigns, demand generation assets and repeatable sales decks.